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Tango is a soft drink primarily sold in the United Kingdom, Ireland, Sweden, Norway and Hungary, first launched by Corona in 1950. Corona were bought by the Beecham Group in 1958, and Corona Soft Drinks were bought by Britvic in 1987.〔(Britvic brand site )〕 In Scandinavia the drink is distributed by SMX Drinks AB. Originally, Tango was the name of the orange flavour in a range of different flavoured drinks, that each had their own name. In the 1990s, long after the other products in the range had been discontinued, the Tango brand was expanded into other flavours, including apple, lemon, cherry, blackcurrant, and later "Fruit Fling". , the flavours available in the United Kingdom include orange, apple, blackcurrant, cherry and citrus, in addition to flavours of the slushpuppy-style "Tango Ice Blast" range. ==Advertisements== Advertisements for Tango attracted attention in the 1990s when they became well known for their distinctively bizarre and post-modern tone. The advertisements arguably became more talked-about than the product itself, and manufacturer Britvic considers the drink to be "probably most famous for its successful and innovative marketing campaigns".〔 The drink's first ironic campaign introduced the catchphrase "You know when you've been Tango'd", produced by advertising agency HHCL. The campaign began in 1992 with an advert, ''Orange Man'', featuring a man drinking Tango and immediately being slapped around the face, by a portly man painted orange (Peter Geeves). The advert received widespread condemnation after a craze for "Tangoing" people swept the nation's playgrounds, and there were reports of children receiving serious injuries or even being deafened by being slapped on the ears.〔Orange Man (advertisement)〕 Tango voluntarily replaced the "slapping" advert with an almost-identical new version, where the orange-clad person kisses the man instead of hitting him. The original version was named the 3rd best television commercial of all time, in an 2000 poll conducted by ''The Sunday Times'' and Channel 4. Most subsequent Tango advertisements have avoided showing violence, except for the October 2004 "Pipes" advert which showed a man rolling down a hill with concrete pipes, causing it to be banned, and the 1997 "Vote Orange Now" advert, where the orange clad man made another appearance, slapping the advert's protagonist several times. This latter advert was featured in the first advert-break on Channel 5. In March 2000, an advert, which premièred in 1998 featuring James Corden being bullied for not drinking Tango was banned, because it was seen as encouraging the bullying of overweight children. The replacement was an satirically inoffensive advert, ''Drink Tango: It's Nice''. During August 1999, Tango teamed up with the newspapers ''Daily Mail'' and ''Daily Record'' to extend their summer peak sells period in a unique campaign called "Tango Time". The main thread of the campaign activity was a competition where a time of day is printed on the base of cans of Tango. The winning 'Tango Time' was published in the Daily Mirror and Daily Record and winners invited to call a prize claim line. The newspaper adverts were trailed by branding on the front page, including a free offer for a bottle of Tango. The adverts containing the winning 'Tango Time' ran for 26 days in August 1999. Tango Apple has often been subject to experimental advertising, including an "Apple Tango Calendar" given free in 1996 with the ''Daily Star'' and, in 2003, the "Big Drench Tour", a roadshow of a 30 ft-tall apple-shaped installation filled with water. Players must stand underneath and take part in a game of 'drench roulette' to win prizes. Later that year, as Tango Strange Soda launched, three ultimately unsuccessful advertisements for the drink (''Taste Buds'', ''Trainers'' and ''Classroom'') were aired featuring a man's "taste buddies", which are a group of young men behaving as the man's taste buds, that vibrate rapidly when the man consumes Strange Soda. The "taste buddy" actors in the advertisements were shot as live action, with the actor standing on a moveable circular frame which was then manoeuvred via a handle to give the "vibrating" trembling effect, for each of the "buddies" seen on screen.〔http://www.4rfv.co.uk/industrynews.asp?id=22845〕 In August 2009, a billboard campaign extolled the "weird and wonderful" side effects of drinking too much "Tango with added Tango Orange" (such as "Too much Tango made me suck a bull's udder").〔(【引用サイトリンク】url=http://www.tango.co.uk/tangowithaddedtango/posters.aspx )〕 The British press pointed out that the initials of "Tango With Added Tango" spelled the insult "twat" when read vertically, and this was later revealed to be intentional. Tango advertisements have sometimes featured phone numbers for viewers to call, although the phone numbers would typically appear too briefly on the screen for viewers to type in the number or write it down. Many of these advertisements incorporate a send-away prize, including a rubber doll or a clown horn (the Tango Horn). A notable exception was an advert, which first premièred in 1993 for Still Tango, was disguised as an subvert, falsely alerting people that the drink is unauthorized, and features a phone number for 'affected' viewers to call. Tango sponsored the television show ''The Word'' in 1994 and the Underage Festival in 2010. They have also hold sponsorship for the Blackpool Pleasure Beach ride Ice Blast: The Ride since 2004. Historically, slogans have included "You Taste the Tang in Tango Every Sparkling Sip You Take" in the 1960s and "The Whole Fruit" in the late 1980s. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Tango (drink)」の詳細全文を読む スポンサード リンク
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